The way travel destinations do business has changed.
There's been a radical shift in travel customer behaviour, especially the way customers research their travel decisions. The internet is the channel of choice for researching places to visit. Recommendations from friends and family are one of the most influential factors when deciding where to go on holiday. And anyone and everyone is talking about social - be it social media, social business or social shopping!
Visit Wales is taking a community based approach to this challenge. We’re hoping this website will become the starting place for that community. It's not finished. In fact we have a long way to go. It is going to be 'always in beta'.
The EU supported Digital Tourism Business Project defines a vision.
“By the end of 2014, Wales Tourism Industry will have moved from relative eBusiness immaturity to being firmly in the digital age”
We're all behind the vision ... but we think the vision underplays the great things that are already happening in many businesses and organisations around Wales. Things that others can learn from and things we hope will be shared and talked about here. Between us all, we're already creating and distributing some great content online. But we believe we can do it better and share it more widely for everybody's benefit. That’s something we’ll cover in more detail here.
What we are trying to do is nothing short of start a small but significant revolution!
But for this to happen, we are going to need to work together ...
