Welcome to Share Wales.

The following video used at the Digital Tourism Exhibition 2014, reflects the pace of change in technology...Do you remember the impacts of these changes? Are you keeping up?

The Site

Keeping up with all the latest technological ideas isn’t always easy, especially when you have a tourism business to run. As this video reflects the rate of change is getting faster and is relentless. If you want to better understand the technologies that can be used to put your business, and Wales, in front of your potential visitors today, Sharewales is here to help.

Sharewales provides resources and learning, to aid understanding and support the use of technology across the tourism sector, to help maximise the opportunities of the digital age.  It also seeks to get everyone sharing Wales better, by opening up their great content, so it can be used to improve the tourism offering to our visitors.

We want to get the digital into Wales’ tourism and whether you are an absolute beginner or self confessed geek, we hope you’ll join us in making this site a focal point in that exciting challenge.

Site Content

The Toolbox

Looking for simple digital advice that relates to tourism in Wales? Then click through to our collection of fact sheets, case studies, videos and links. A resource you can dip in and out of, complementing the training available through others.

Ideas to Inspire

Looking for new ways to invigorate your visitor offering and experience? Then click through to our growing collection of digital technologies that you can draw from. Visitor expectations have moved on. Are you keeping up and ready for the next generation?

Projects Supported

Looking for digital projects that are creating new visitor offerings in Wales? We are supporting a range of projects, which we summarise here.

The News

Looking to keep up with those digital developments that relate to Wales and Tourism? Keep up with the headlines on the stories that we collect here.

Tourism Trade Events

Looking to find ways to improve your business? Find out about our future events and take learning from past events by viewing our past event speaker videos here.

Share Content - Share Wales

We are looking to get more brilliant Wales content in front of potential tourists, at the perfect time in their holiday decision making. Get involved and it could be yours!

Assistance Available

Provides links to other sources of advice and assistance.

The Blog

Highlighted technologies/applications, you may want to try.

While The Digital Tourism Business Framework programme that has supported this site is now coming to an end, content will be updated over coming weeks before it is moved to a new site. So stay with us.

As a team, and as we go our seperate ways, we thank you for all those that have helped to bring the initial DTBF vision to life. We hope those of you that have started on a digital tourism journey with us, will continue to share and grow ideas, best practice and exciting new projects that continue to develop the visitor experince in Wales.

More Specific Opportunities

Sign up - for the Business Wales Newsletter and keep you up to date with the latest on business support available to you.

Sign up  -for the Visit Wales eNewsletter to keep up with developments in the Tourism Industry in Wales.

Maximise your marketing through Visit Wales -  a few tips to Get Seen and Keep Informed.

Join and add your images to the Share Wales Flickr Group - the already impressive shared pool of great images, that can be used to better promote Wales. Get Sharing! Terms and Conditions apply.

Fibre is good for you - Will you be taking it? - what could it do for you? Find out more.

Find out how your business can use social media - to make new connections and gain a commercial advantage. See our Sharewales Social Media Page and also the Business Wales Guide

Grants available to develop Welsh-language software, applications and tools - to help increase the amount and take up of digital content available in Welsh. Find out if you are eligible and how to apply

Organise your business -with a Customer Relationship Management System (CRM). Find out how a CRM system can benefit your business by building stronger relationships with your customers, and helping you understand their needs and behaviours

Do you want to develop your skills, or those of your staff? - be that Digital related or other.  Find out about a Free Skills Review and Skills Support and check out  our Training and Events calendar

Programme Achievements

738 Tourism Businesses have received an ICT diagnostic – leading to over 2000 business improvements

36 new innovative tourism products

Award winning programme – The Digital Tourism Business Framework Programme (DTBF) has been chosen as one of 20 good practice projects from across Europe in implementing developments that are increasing the competitiveness of the European tourism industry.


“The Digital Tourism Businesses Framework has improved the way tourism businesses use digital technologies and has created innovative and exciting products which improve people’s experience of visiting Wales"

The Deputy Minister for Culture, Sport and Tourism, Ken Skates

“Swansea, Carmarthenshire, Pembrokeshire – it doesn’t matter where you are, because you can tap into the global market if you have the right mindset.”

Anna Bastek, director of Swansea-based Wolfestone Translation, as panellists at Insider’s West Wales Economic Forum Aug 2014.

"Growth from digital should not be limited to the tech sector – it must be widespread – driven through the adoption of digital practices in mainstream business"

“Now more than ever before, digital offers the chance to drive sustained economic recovery, but this will only be realised if we become a nation of digitally confident businesses with a digitally literate workforce.”

Extracts from the chief executive of O2, Ronan Dunne's article in the Telegraph, 3 Aug 2013.