Helping Innovate Tourism through Digital Technology
Tag Archives: social media
Sizing images for social media
Good quality images attract instant interest. Over the past few weeks a number of topics have urged us to repeat the mantra: “It is in the interests of traders that their images and videos are shared as widely as possible, … Continue reading
Posted in Blog, Content Sharing, Photography, Social Media, Still photography, Video photography
Tagged facebook, google, LinkedIn, pinterest, sizing photographs, social media, twitter, YouTube
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Social Media: when less is more
Batch posting can lose you friends A very short word of advice prompted by recent visits to social network and content sharing sites: large numbers of consecutive posts can be counter-productive. While it is good practice to use your most … Continue reading
Posted in Blog, Content Sharing, Copywriting, Social Media
Tagged posting on social media, social media, social media content
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The inadvertent troll
Over the past few weeks there have been a number of criminal prosecutions over content posted on social media web sites; and on 12 October we reported on a small claims action against TripAdvisor on our News & Shorts page. … Continue reading
Digital health checks: The Movie
Earlier this summer Hywel Davies, of Llwynifan Farm Caravan Park, Llangennech, near Llanelli, described how his business has benefited from a Computer, Internet and Technology health check. Our video takes you through the process, as an ICT specialist examines accounting, use … Continue reading
If you missed it the first time …
Case Study: Celtic Quest Coasteering Back in February we recorded this interview with Cleo Browne, who explained how her successful owner-managed company has built up an impressive Internet presence with equally impressive results. Worth a second look (at least) I … Continue reading
Scene Setting: No Magic Bullets
The Next Big Thing? It seems that with every passing week we are promised instant success if we embrace The Next Big Thing. The Next Big Thing might be a new social media site, a new content sharing site, new … Continue reading
Ultimate Customer Experience
eConsultancy posted a good blog topic on how to create the ultimate customer experience. It ties in all manner of digital technologies, and also highlights the importance of real world actions and discussion. There’s a snazzy infographic at the end … Continue reading
Posted in Blog, Mobile Devices, Social Media
Tagged customer, digital marketing, social media, social media strategy
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How to be sure content marketing produces sales
Most content marketing experts say, “engaging content drives sales.” In reality even the most engaging blogs, Facebook timelines or LinkedIn discussions fail to produce leads and sales. By Jeff Molander, Econsultancy For most businesses, engaging customers creates profitless prosperity. They … Continue reading
Posted in Blog, Content Sharing, Social Media
Tagged business, digital marketing, facebook, social media
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10 excellent examples of Facebook Brand Timelines
Facebook’s new Timeline format doesn’t officially go live for brand pages until March 30th, but there’s always a few who can’t wait to try new things out. In fact, 8m have already made the switch. Timeline marks a fundamentally different … Continue reading
What to expect and not to expect from Pinterest as a hotel marketer
N-DEPTH: If your business has photos or digital marketing materials it would be a worthwhile investment of time to be an early adopter of Pinterest. Pinterest is viral and apt for brand awareness. However, in case of hotels, if their … Continue reading
Posted in Blog, Innovation, Social Media, Trends
Tagged images, pinterest, social media
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Facebook Insights Guide
One of the advantage of Digital Marketing is that results can be easily measured and monitored. Many tourism businesses measure how well their web site is performing through ‘analytics’ tools such as Google Anaytics, but fewer measure and monitor the … Continue reading
Posted in Blog, Social Media
Tagged analytics, facebook, insights, social media, social media strategy
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