Tag Archives: business

How to be sure content marketing produces sales

Most content marketing experts say, “engaging content drives sales.” In reality even the most engaging blogs, Facebook timelines or LinkedIn discussions fail to produce leads and sales. By Jeff Molander, Econsultancy For most businesses, engaging customers creates profitless prosperity. They … Continue reading

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Avoid pitfalls of lousy social media, says guru

An interesting article in Wales online suggests that businesses should take a more strategic approach to social media.  “There are dozens and dozens, if not thousands, of examples of really bad social media,” Said Allister Frost, head of digital and … Continue reading

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