We're on a mission. A mission to share great Wales content.
Digital marketing is simpler than most people would like to make out. It’s all about content and distribution. Getting the right content in front of the right customer at the right time in their decision making represents the holy grail. Whether it be a video that inspires and evokes that 'Hey, let's try Wales' moment, or a journalist's blog around ten places for the perfect Valentines break, great content is what works on the internet.
We would love to see anyone and everyone involved in Wales tourism opening up their content and sharing it online. That includes our visitors too. All we need to do is make a few small changes to the way we work and the way we work with content. Great content is the currency of the internet. That is what drives interest online and ultimately drives traffic to your website. We want to play our part in driving traffic to your site based on the great content you create.
We've been piloting an approach on the photo sharing site Flickr
To date the Share Wales Flickr Group has around 200 members (comprised of tourism organisations, tourism businesses and our visitors) who have between them created a shared pool of more than 1,400 images.
And we will be featuring images from this group on our new website launching in May this year
The exciting thing for our marketing partners and tourism businesses themselves is that if someone clicks on one of those images they will be directed to the source of that image on Flickr where they will find more information and a link directly to the partner or business website i.e. you get rewarded for providing great content around what you do.
Our sites are visited by over 2.5 million people per year and between them they look at over 15 million pages of content. That’s a lot of potential people looking at images provided by partners and businesses ... and a source of relevant website traffic!
Interested? Want to find our more?
Watch our three explainer videos at the bottom of this page.
Setting up an account on Flickr is simple - see additional resources below. You can then start uploading pictures from your computer, tagging them appropriately and adding them to the Share Wales group. We’ll be picking the best ones and adding them to the new website launching in May. There will be a direct link back to your Flickr profile where you can provide basic information about your business, as well as lots of other interesting pictures.
We are particularly interested in the following topic areas;
We've also created a tagging guide to help you tag the images you upload correctly.
And finally, a word about copyright and why should you bother?
Let’s get one thing straight. Not everybody wants to share their photos and allow other people to use them. We understand that and that’s absolutely fine. Flickr deals with copyright very well and allows the originator to decide exactly what they want to allow or not. By adding images to the Share Wales group you are agreeing to the terms and conditions of the group and those images being used by Visit Wales and other Businesses in their promotion of Wales. If you are not happy doing that please do not add them tot he group.
More importantly, what’s in it for you?
Well each image will be attributed to source and contain a link back to the originator's Flickr profile. If your image get’s featured on our home page or other popular pages it could help drive significant interest in your business and what you have to offer. We’ll be driving around 2 million visitors to the new visitwales.com site during 2013. All of whom are current or potential visitors to Wales.
The Big Idea
Find out what this content sharing thing is all about
The Power of Tagging & Sharing
Tagging and sharing provides the foundation for content sharing
Get Involved - Share pictures on Flickr
How you actually do content sharing on Flickr
Here are some useful resources around using and getting the most from Flickr.
Newbie's Guide to Flickr
How to Market on Flickr
Creative Commons: a guide to finding and using Flickr images
How to use Flickr to promote your business
5 Ways to Use Flickr for Your Small Business
Mastering Flickr - A practical guide
Creative Commons 101: An introduction to CC licences