Case Study: Celtic Quest Coasteering
Back in February we recorded this interview with Cleo Browne, who explained how her successful owner-managed company has built up an impressive Internet presence with equally impressive results. Worth a second look (at least) I think. There are a lot of useful pointers here - recurring themes on Share Wales - especially for small businesses with limited manpower.
Content is King - especially good pictorial and video content.
Frequent posts feed search engines - keep your content fresh.
Multiple channels reach multiple audiences - exploit as many media channels as possible within your management capacity.
Cross-link between channels - use one media channel to feed others that share a common market audience.
Encourage your customers to share content - convert your guests into your sales force.
Not least interesting is the way that coasteering providers in Wales, acting independently and in their own business interests, have made the Principality the market leader through the creation of a destination marketing 'cloud' (8.30 >> on the time code). And see Scene Setting: The Cloud (go to bottom of page) and Community Clouds. How much more could be achieved by businesses acting in concert? Discuss!
Enjoy the video.
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