Google Penguin 2.0 rolled out today

Matt Cutts, head of Google's webspam team, has announced that the rollout of Penguin 2.0 was completed today (23 May). This is not simply an upgrade of previous anti-spam algorithms but a whole new generation which will penetrate deeper into web sites for good material and will target links manipulation, payment for links and other 'black hat' practices. According to Mark Cutts's blog:

"We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released."

Here's the video.

As always, the stated intention of Google is to encourage and recognise quality web sites and penalise bad practice. Since the introduction of their Panda algorithm the focus of Search Engine Optimisation has been shifting away from the received wisdom of the SEO industry and towards rich content - in March 2012 we posted an early warning in "The Google Panda Algorithm" together with Google's own guidelines on the constituents of a good quality site.

It should be recognised that there are other, and possibly more effective, methods of attracting attention than through search results, and that SEO is just one part of the marketing toolkit. But the guidelines outlined in our March 2012 Panda post represent good practice for web sites generally, and Google's developments are trending more and more towards the principle that good content, designed for web site readership, will automatically attract the attention of search engines.

Editor's Choice from Share Wales on Flickr. Harlech Castle at Dusk, by Eddie Evans.

HARLECH CASTLE AT DUSK

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Training & Events Calendar

Whatever your training needs and wherever you are in Wales, there should be a training event coming to a venue near you.

Stop Press: Anyone interested in a Photoshop course in Carmarthen?
Software Alliance Wales is planning a 2 day Adobe Photoshop CS5 course in late May / early June. The course will be 60% subsidised for eligible businesses and freelancers and comes in at £176 + VAT (£440 + VAT for others). Interested? To register your preferred dates, click here.

Monochrome Conversion with Adobe Photoshop

May Training in SW Wales from Gallu
For dates and details, click here.

Taking Facebook to the Next Level
21 May 2013, The Plough, Rhosmaen, Llandeilo. From Software Alliance Wales. Tips and tricks on improving and measuring Facebook performance. This workshop is aimed at small and micro sized businesses/sole traders who already have a Facebook Page with a minimum of 30 ‘likes’ (this is to ensure that Facebook insights are accessible for the workshop), have been updating their Facebook page with content for a minimum of 21 days and are proficient Facebook users. for details and registration, click here.

Managing Social Media with Hootsuite
22 May 2013, Bridge Innovation Centre, Pembroke. From the ACT Ireland / Wales project. Do you have several different social media outlets (Facebook, Twitter, LinkedIn, Google+ etc.) and find it difficult to manage them effectively? This free full day HootSuite workshop presented by Allan Blair Beaton can offer one solution to this problem. HootSuite is the leading social media dashboard to manage and measure your social networks. For more information and to register, click here.

Talking ICT to Business
23 May 2013, The Liberty Stadium, Swansea. Free evening event from the Dragon Innovation Partnership of regional universities. Want to find out what ICT expertise you can access to grow your business? The event is aimed at both ICT sector businesses and those businesses wanting access to ICT support. For the, speakers, exhibitors, assistance on offer, and to register, click here.

Twitter: Language, Etiquette and Features
23 May 2013, Conference Centre, Parc Nantgawr. From Software Alliance Wales. Twitter is much more than a random "tweet what I eat" platform. It’s all about relationships, brand building and much much more. Learn how to use twitter to get more customers, keep those customers, and build a community that helps and supports you in achieving your business goals. We will also uncover the much overlooked feature of Twitter that generates business leads for you without any need to sell yourself. To register, click here.

Memorable Online Communication Tools
28 May 2013. Members-only webinar from The Chartered Institute of Marketing. BBC technology reporter Kate Russell uncovers the best of the web with the ultimate collection of communication tools. Create presentations that will help you manage relationships and get your message in front of stakeholders. For information and to register, click here.

Lampeter Jelly
30 May 2013, Canterbury Building,  University of Wales Trinity Saint David, Lampeter. From Software Alliance Wales. Jelly is an informal co-working event where freelancers, home workers and small/micro business owners bring their laptop or other work and work, chat and collaborate with other small business owners. Jelly differs from networking in that the aim is not to find new clients or to sell yourself or your business. The ethos of Jelly is to be accessible to all so the venue, wi-fi, parking and light refreshments are provided FREE of charge. It’s an informal day with no agenda. You can drop-in any time between 10am-4pm, and stay as long as you like – although please still register so we can organise the refreshments. Click here.

June Training in SW Wales from Gallu
For dates and details, click here.

Digital 2013
3 - 4 June 2013, Celtic Manor Resort, Newport. Free Welsh Government event with leading industry speakers, case studies and workshops. How the 'cloud', mobility, analytics and other megatrends can help your business. Something for businesses of all sizes. To register, click here.

Engaging With Digital Communities
5 June 2013. Free online webinar from The Marketer, Journal of the Chartered Institute of Marketing. Marketers know digital communities can connect brands to customers in meaningful ways. So how do you build and manage communities that encourage greater engagement?
 What methods can be employed to grow - and get the best from - your communities? To register, click here.

Your Online Reputation
6 June 2013, Fairwood House, Aberkenfig, Bridgend. From Software Alliance Wales. The that way you and your business is being presented online clearly affects your conversion rate. You have control over your website and social media accounts, but how do you deal with third party websites that have reviews and comments about your business? To register, click here.

Building Web Sites with WordPress
6 - 7 June 2013, Bridge Innovation Centre, Pembroke Dock. From Software Alliance Wales. This 2 day course is aimed at those wanting to enhance their existing website or for those wanting to take control of their own web-presence, and build a new website from scratch. To register, click here.

Making It Look Just Right
12 June 2013, Aberystwyth, Venue TBA. From Software Allicance Wales, teamed with Aberystwyth-based media and design company thinkplay.tv to present a fully-funded workshop on the key design factors affecting webpages, mobile apps, games and other customer-facing media. Includes an introduction to Gimp, the free image editing programme. For details and registration, click here.

Building Web Sites with WordPress
13 June 2013, Aberystwyth, Venue TBA. From Software Alliance Wales. This workshop is aimed at those wanting to enhance their existing website or for those wanting to take control of their own web-presence, and build a new website from scratch. To register, click here.

Social Media and Your Business: 1-2-1
13 June 2013, Carmarthenshire, Venue TBA. From Software Alliance Wales. 1-2-1 sessions tailored to address your specific needs. With so many choices of sites to use for your marketing, it becomes difficult to understand where to start and how to identify which will get you the best results for your business. The one-on-one sessions last approximately 45 minutes and feedback from previous events suggests that this format is as effective as a half-day workshop. To register and obtain a choice of available time-slots, click here.

Introduction to iPhone Software Development
June 17 - 18 2013, Beggars Reach Hotel, Burton, Milford Haven. From Software Alliance Wales.  A two day course that will give the attendee the basic skills to build iPhone Apps. To register, click here.

Spotlight West Wales
21 June 2013, Halliwell Centre, Carmarthen. A one day conference based on the successful formula already used in North and Mid Wales.  The theme of the conference is Creating Opportunities and the event will bring representatives from the private, public and not- for-profit sectors together for a day of inspiration, learning and valuable networking. To register your interest and receive updates, click here.

Personality Marketing
26 June 2013, Park House Club, Cardiff. An evening workshop from The Chartered Institute of Marketing. A brand is much more than a visual identity. If there is no reference to the values of the company and personality within the communications, can long-term relationships be formed? This event suggests ten ways to inject personality into our brands through building and exploring their essence, values and emotional benefits. To register, click here.

Creative Web Content as Added Value
26 June 2013, The Village Hotel, Swansea. From Software Alliance Wales. E-books, blogs, infographics, podcasts and videos can all have a role to play in adding customer service elements to an Internet presence. This workshop will help you identify which media and channels are best suited to your business. For details and registration, click here.

For later in the year, read more ...

Continue reading

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Death of the PC???

According to figures published in April by marketing intelligence agency International Data Corporation, sales of personal computers and laptops fell by 14% in the first three months of 2013, the fourth consecutive quarter of year-on-year decline. Some commentators have seen the sales results as heralding the final decline of the desktop computer and an irreversible migration towards tablets and smartphones. But even with 'plummeting' sales, 76.3 million units were sold in the first quarter; and more detailed analysis suggests that the obituaries may be a little premature.

Is the PC Dead?

 

Notebook or Tablet?

In the first place, it should be recognised that the results aggregate pcs and laptops. Continue reading

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Milestones on Flickr

Update: Share Wales Flickr Group

In the three weeks since 21 April, Share Wales on Flickr has broken through 300 members and 3,000 photographs. We continue to be encouraged by most contributors following the protocol that allows content to be shared (click here) and complying with the tagging guidelines that increase the cumulative power of the Group with search engines (click here).

Editor's Choice from Share Wales on Flickr. Nant Gwynant, Snowdonia, by Kristofer Williams.

'Raised Arms To The Stars' - Nant Gwynant, Snowdonia

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New trade web site for Welsh attractions

New opportunities for collaboration

Day visitor attractions are an important contributor to Welsh tourism. Taken together, they offer an enormous range of experiences, from large capacity family oriented venues, to museums of all sizes, to steam railways and to our castles, cathedrals, manor houses and country seats.

The Welsh Association of Visit Attractions [WAVA] has launched a new web site for the attractions industry, intended to encourage online information sharing and collaboration between members. The site will act as a conduit for news on legislation and other factors that can affect members' businesses. A Trade Forum gives operators the opportunity to share their views and concerns. As importantly, the WAVA site will be a vehicle for data collection, where members can add to the cumulative statistics that give a clear picture of how the sector is performing as a whole and identify where action and support is needed.

WAVA will provide a united voice for a tourism sector that attracts millions of visitors and employs thousands of people. A strong membership association has the potential to shape the industry in Wales for the future.

Membership in 2013 is free. To visit and sign up, click here.

Editor's Choice from Share Wales on Flickr. Portmeirion, by Matthew Wells.

The Gallery at Portmeirion

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Share Wales: A retrospective

The Digital Tourism Business Project has a mission to move the tourism industry in Wales to full digital maturity by the end of 2014. The Visit Wales:Share Wales web site is an important part of this effort:  an eclectic mix of information, news, assistance, training and shared content. We aim to help established operators keep up to speed with current best practice and emergent technologies in a rapidly changing digital environment. At the same time we are keen to help new entrants embark on the World Wide Web at the level most appropriate to their business.

A year and a (few more) day(s) ...

It is now more than a year since the Digital Tourism project and Share Wales went fully live, and while complacency is never an option in the digital world (or marketing and business in general) we thought it a good time to reflect on what has been achieved.

ICT Health Checks

Almost 600 tourism businesses in Wales have benefited from ICT Diagnostics delivered as part of the Digital Tourism programme. There are, at the time of writing, a few opportunities remaining. For details, click here. A video case study can be found on the Share Wales Toolbox.

Innovative Pilots

A number of innovative digital projects received support under the Digital Tourism programme and are now moving towards implementation. We will be featuring case studies of examples in the near future.

Share Wales on Flickr

The Share Wales Flickr Group was our first content sharing initiative and now has around 250 members and a group pool of more than 2,300 photographs, with more awaiting moderation by the administrators. (since our last Blog post on 10 April we have gained 25 new members and more than 250 new images). Membership was boosted by the announcement that the new Visit Wales web site (scheduled for May) will draw on the Flickr Group for visuals and, as with all shared images, the selected pics will link back directly to the originators’ Photostream and Profile. An ‘Editor’s Choice’ from the Group is now a feature of all posts on the Share Wales Blog. It is encouraging that most contributors now follow the protocol that allows content to be shared (click here) and comply with the tagging guidelines  that increase the cumulative power of the Group with search engines (click here).

The Digital Toolbox

The Share Wales Toolbox is developing as a resource for tourism businesses and features explanatory videos on subjects that currently include QR Codes, E-Crime and Social Media. At the beginning of the year we began publishing a series of downloadable ‘How-to Guides’ covering all things digital – many more are in preparation.

The Training & Events Calendar

There are now many training and networking initiatives all over Wales, covering all aspects of the digital environment and tailored to suit all levels of knowledge. We are contacted regularly by many organisations that offer free or heavily subsidised training opportunities; and we carry out our own searches for workshops or events. The Calendar is updated as information becomes available, usually contains more than 30 events and is regularly recycled to appear among the top four or five posts on the Share Wales Blog.

The Share Wales Blog

While the Toolbox is building as a structured resource for business development, the Share Wales Blog has continued to complement this content with less formal coverage of digital topics, often in the context of current and recurring issues. The most recent posts include “Rural communities: The pub’s the hub”; “Fruit of the vine” – a few examples of the video sharing app; “Virtual Tours: Free and easy(ish)”; and, in the lead in to Easter, “Something for the weekend” – a glorious example of viral video which is creeping towards 10.25 million views on YouTube. Around 150 blog articles have been published over the life of Share Wales and many have been retained on the site: it is interesting to go back over the months, track our coverage of developments, see the recurring themes and check some of the predictions! Click here.

The Trade Events Page

The theme of this year’s Visit Wales tourism industry events was ‘Improving the Visitor Experience’. The last event, from the Ruthin Castle Hotel, was streamed live on the Trade Events page. The day’s filming is now being edited and highlights will be posted in the near future. Watch this space!

Share Wales News

Our News page does what it says on the tin. Recent coverage includes "Alan Walks Wales" Google Earth in Snowdonia, Facebook’s ‘Home’ launch, Anglesey Heritage’s social campaign, and 4G coverage in Pembrokeshire. The page also features ‘Scam Alerts’ that are notified by our networks or through news gathering – and the most virulent/current are sometimes covered in the Blog.

You ain't seen nothin' yet ...

Over the past year we have seen the transformation of the digital world by the take up of smartphones and the migration to tablets. We have seen the application of QR codes and the development of local ‘Wikis’. We have seen see-through wearable devices from Google Glass and Epson. We have seen the growth in 'instant postcards' with Instagram and, 'instant video postcards' with Vine. We have seen social media extended as a powerful marketing tool. We have watched the transformation of cloud-based computing and web hosting from the preserve of large corporations to an open source resource available to all, at no or little cost. We have seen search algorithms develop to the extent that the received wisdom on search engine optimisation is increasingly redundant.

But we ain’t seen nothin' yet!

Help us spread the word

Share Wales continues to receive positive feedback from the trade, from digital professionals and from the many regional organisations that share our commitment to tourism development. We would appreciate your help in creating awareness of Share Wales by sharing on social media, circulating information and linking to the site.

Editor's Choice from Share Wales on Flickr. Harbour Crack, V. Diff, Porthclais, by "Fast Eddy".

climb_006

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Words or pictures?

Words of wisdom

It is an interesting (and sometimes tedious) part of the Share Wales editor's role to monitor the blogs and postings of digital gurus for tips, tricks, new developments and other useful information. Perhaps every business should do the same? But objectivity is needed if occupational hazards are to be avoided: it is very easy to be seduced by a particular 'flavour of the month' or 'the Next Big Thing'. Some bloggers are heavily focussed on a single aspect of digital marketing - search engine optimisation, social media or data analysis. Others, perhaps with experience of a particular industry, may expound on lessons learned as if they were universally valid for every commercial sector from fast moving consumer goods to business services. (For a little more on this, see our May 2012 post No Magic Bullets.)

All this is a preamble to a current preoccupation of the blogosphere: should digital marketing concentrate on words or pictures? Each has its (not necessarily disinterested) supporters. The answer for the tourism sector is crystal clear. Continue reading

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Rural communities: The pub’s the hub

Local communities - bringing it all together

It has been part of our mission to help small tourism enterprises create their own online space and develop their own, individual, content. Individual content differentiates one business from another, addresses the pre-occupations of selected market audiences and opens up multiple lines of communication. A digitally active business community creates a cluster in cyberspace - in effect, a local destination 'cloud' that will attract the attention of search engines and potential visitors. Good as far as it goes, and the benefits of multiple perspectives on a local area cannot be dismissed. Having said this, the result can approximate the old story of the blind men and the elephant: one grasps the trunk and decides the elephant is very like a snake; another feels a leg and is sure the elephant is a tree.

So that there is a strong argument for an Internet construct that encompasses every facet of a community, especially in our rural heartland where the tourism assets are so diverse: coast and uplands, wildlife and activities, history and heritage. There are now community initiatives going forward to accomplish this ideal at a sub-regional level, with local circumstances dictating the best way forward in terms of collaborative effort. But drilling down to the very local, this writer has long been convinced that the village pub has a role in translating its traditional community focus into an extended online community that resonates with the spirit of place.

The pub's the hub

The traditional pub, at the heart of every village, is the place where visitors come into close contact with host communities and the authentic atmosphere of neighbourhood life. Over and beyond the formal infrastructure of tourist information the pub is an invaluable source of local knowledge, a public space that plays a key role in engaging visitors with the holiday destination. The pub has the potential to stimulate interest with archive photographs, memorabilia and artifacts: a mosaic of community memories. These are the talking points that ease the stranger into conversation with the natives: farmers, inshore fishermen, outdoor activists, wildlife enthusiasts, amateur historians; and into the remembrances of a fading past preserved by the shrinking generations of one-time quarrymen, miners, stonemasons and the rest.

By reflecting the intrinsic qualities of a destination and the pre-occupations of visitors, the local hostelry has a route to the web with more than the usual inventory of real ales, menus and wine lists. Continue reading

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Something for the weekend …

The best coin ever spent ...

We just had to share this, which has been cropping up all over the place on Facebook.

A small girl drops a small coin into a hat and unleashes five minutes of splendour in the Plaza!

Last year Banc de Sabadell in Catalonia celebrated it's 130th anniversary with a promotional flashmob video, currently running at over TEN MILLION VIEWS on YouTube. Not to mention the smartphone sharing that took place during the event. Wonderfully life affirming, this is truly an 'Ode to Joy'. Probably the best money they ever spent!

And this is from a bank. Any examples from urban marketers, events organisers or the trade in general?

Spread the joy by sharing this with friends and colleagues. Have a crisp Easter.

Editor's Choice from Share Wales on Flickr. Ffestiniog Railway, by John Jones.

Snowdonia National Park-0206

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Broadband & Coastal Communities Support Schemes

The Broadband Support Scheme

If you are in one the many broadband not-spots or slow-spots in Wales, the Welsh Government Broadband Support Scheme provides funding for alternative solutions. Eligibility is across a broad spectrum - small businesses, local communities, voluntary organisations and individual households, to an upper limit of £1,000 per individual premises.

We are, as always, keen to encourage broadband coverage in the more remote areas in Wales. Not only does it bring the advantages of the Internet to businesses and organisations that contribute to local economies, it also extends the network of access for our visitors, not least through the provision of public wi-fi.

For details, guidance and application forms, click here.

The Coastal Communities Fund

The Coastal Communities Fund [CCF] opened for applications on 12 March 2013, with stage one applications required by 17 April 2013. The strongest applications will be invited to submit a full application in the summer of 2013.

Funding awards of over £50,000 are available for projects lasting up to two years. CCF exists to encourage the economic development of coastal communities by funding sustainable growth and jobs. The following types of organisation can apply:

* Charities
* Voluntary and community sector organisations
* Social enterprises, including cooperatives and community ownership initiatives
* Local authorities
* Development agencies
* Private sector companies.

CCF is a UK wide programme, but there are country-specific requirements and priorities which are detailed in the guidance notes that accompany the application form. For details, guidance and application forms, click here.

Editor's Choice from Share Wales on Flickr. Comet PANSTARRS over Gower, by Gwri Pennar.

Comet PAN STARRS (C/2011 L4) over South West Wales starting to appear

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Fruit of the Vine

At the end of January we wondered whether Vine, the video sharing app that integrates with Twitter, would stimulate imagination and offer another viable platform for instant posting and sharing. (See And now ... instant video postcards). The six second limit calls for planning and discipline but there are lots of examples emerging that should get the creative juices flowing. Here are just a few.

The Times of London: We are nothing if not current! This was posted today to illustrate one element of the Chancellor's budget.

 Tenovus: An early fund raising Vine tweet from the Welsh cancer charity.

Major League Baseball: The six second format works well for fast moving animations - and everybody needs a bit of fun from time to time. We are assured that no baseballs were hurt during the making of this video.

Tropicana: This should stimulate lots of ideas for promoting events and special occasions.

Hotel Tonight: A short sharp demo of a booking app.

To search Twitter for more examples and inspiration, click here.

Already using Vine? Why not share your efforts on our Forum?

Editor's Choice from Share Wales on Flickr. Sgwd Gwladys, Ystradfellte, by Ben Salter.

Sgwd Gwladys

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New on Share Wales: The Trade Events Page

Visit Wales Trade Events in 2013

The theme of the latest 2013 Visit Wales tourism industry trade events has been "Improving the Visitor Experience". The events, that have been taking place across Wales, have been developed in partnership with the Regional Tourism Partnerships, local tourism organisations and the Digital Tourism Business Framework Programme [DTBFP].

Not surprisingly, given the involvement of DTBFP and Share Wales, the role of digital in improving our visitors' enjoyment of the Principality is reflected in the programme. Digital is also helping to extend access to these important trade events through a newly created Trade Events page on the Share Wales web site.

New for 2013: Live Streaming

For the first time we will be video streaming the last of these events live from the venue (satellite connections permitting). Wherever you are you can have the sessions delivered directly to your computer or mobile device, simply by activating the link on the Trade Events page.

The live video feed will be from the Ruthin Castle Hotel, Denbighshire, on Thursday 21 March and will begin at 10:30 am.

Editor's Choice from Share Wales on Flickr. Sgwd Gwladys, Ystradfellte, by Ben Salter.

Sgwd Gwladys

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